Mulki
City Rebranding
The Mulki Project brands Mulki, Karnataka, as the “Water City & Cultural Hub” where the sea, river, and traditions meet. It’s a place for surfing, heritage, food, and nature, but most importantly, community. Mulki’s heart is its people a welcoming town where no one feels like a stranger. The project highlights this inclusive spirit, making tourism about connection, not just destinations.
Deliverables:
Poster Design, Assets
Role:
City Rebranding
Year:
2024
Rationale
The logo adaptations for Mulki reflect its core values of community, compassion, and culture. The "E" ki matra is reimagined to depict a community of surfers, symbolizing togetherness, while calming patterns evoke empathy and inclusivity. A sun-inspired design celebrates Mulki’s stunning sunsets and cultural heritage. The light blue represents the town’s serene waters, and red signifies its warm, vibrant spirit.
